We set out to design a flexible structure and dynamic interface with the potential to be adapted for subsequent over-the-counter products. The design uses the brand colours and typography along with illustrations and infographics which we developed to adhere to the brand guidelines. We wanted the interface to feel calm and soothing to reflect the natural ingredients of the product.
The look and feel was carried through the digital detail aid. Working closely with the development team, we were able to articulate and art direct interactive components of each screen of the product and test at every stage of the project.
CONCEPTS TO COMPLETION
We sketched out numerous screens and storyboards during the early stages of the process in order to create a framework for the narrative. These were gradually developed into working UI designs with interactive elements to show the workings of the product.
UI DESIGN & BRAND AWARENESS
Digital detail aids are used by sales reps as an informational and marketing tool to help shape conversations with physicians and pharmacists. Designing an interface to engage a captive audience was a key objective for this project. The interactive UI must also capture analytics and offer follow-up reports.
MORE OF MY WORK
Here is a small sample of my recent work