With this RFP, we crafted some initial ideas for a website and social channels using a consistent look and feel with the Dovonex brand. Working with the strategy team, we created compelling taglines that was based on real-life experiences with psoriasis.
The co-ordinated digital campaign would be authentic and empowering, driving positive action for psoriasis sufferers and driving them to look beyond the skin's surface.
In order to promote Dovonex and the QualityCareTM service, the selected women will be invited to a pop-up location in central London where they will receive advice and treatments to help them begin their journey.
Following interviews with a selected group, we were able to craft their stories into a series of video diaries documenting their first-hand experiences.
CREATIVE DESIGN & Art direction
We wanted to build on the campaign Look Beyond Psoriasis by connecting with consumers online. We wanted to engage with the community by creating strong emotional content, identify real life issues and tell authentic stories.
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